Brand Assets & Messaging
Use this page to represent The Bitcoin Adviser accurately and consistently across media, partnerships, events, and client communications.
Since 2016, zero satoshis lost
Collaborative 2-of-3 multisig
March 2026
Mission, positioning, and guardrails
Mission
Help families and institutions secure Bitcoin across generations by eliminating single points of failure.
Approved positioning
The Bitcoin Adviser provides collaborative security, incident response, and inheritance-ready custody workflows.
Risk framing
All Bitcoin custody carries risk. TBA reduces operational and human risk through process, governance, and independent key separation.
Logo system and usage rules
Primary logo
Use for most digital contexts on dark or neutral backgrounds.
Monochrome logo
Use when color reproduction is limited or in single-ink print workflows.
Reverse logo
Use on dark backgrounds when full-color contrast is not available.
Logo do and do not
- Do keep clear space equal to the cap height around the mark.
- Do preserve aspect ratio and native orientation.
- Do not stretch, recolor, or add effects.
- Do not place the mark on low-contrast or busy backgrounds.
Download packs: request `SVG`, transparent `PNG`, and print files from brand support.
Color system for web and print
| Token | HEX | RGB | Use |
|---|---|---|---|
| TBA Orange | #ED6B14 | 237, 107, 20 | Primary accents, CTA highlights |
| Midnight | #081F34 | 8, 31, 52 | Surface overlays, gradient depth |
| Warm Grey | #E1DFD9 | 225, 223, 217 | Body text on dark surfaces |
| Black | #000000 | 0, 0, 0 | Primary background |
For print workflows, provide CMYK/Pantone values in exported brand packs.
Type system and fallback matrix
| Role | Preferred | Fallback | Usage |
|---|---|---|---|
| Display headings | Archivo Black | Varela Round, sans-serif | Hero and section titles |
| Body copy | Varela Round | system-ui, sans-serif | Long-form reading blocks |
| Universal docs/email | Arial / Helvetica | sans-serif | Shared docs, slides, and email |
Approved copy blocks for partners and media
One-line descriptor
50-word media summary
Partner referral intro
Founder bios, interview topics, and links
Peter Dunworth profile
Use the dedicated media kit for short and long bio versions, show notes, and booking context.
Open media kit ->Andy Pattinson profile
Include Andy as co-founder in founder bios, media references, and partnership-facing brand copy.
View Andy profile ->Interview topics
Collaborative security, inheritance planning, incident response, governance, and Bitcoin risk architecture.
Press contact
Email brand and media requests to brand@thebitcoinadviser.com.
Banners, thumbnails, and backgrounds
Social banner pack
Recommended formats: 1600x900, 1080x1080, 1200x628.
Webinar backgrounds
Use 1920x1080 branded backdrops with strong text-safe areas.
Video snippets
Optional short clips with approved captions and intro/outro guidelines.
Attribution and prohibited modifications
- Do not modify logos, icon geometry, or approved color values.
- Do not imply guarantees, custody outcomes, or investment performance.
- Always preserve risk context when referencing security or inheritance workflows.
- For exceptions or co-branding requests, contact brand support before publishing.
Version 1.0 · Last reviewed March 2026